Best Strategies To Improve Marketing ROI (PART 2)
BEST STRATEGIES TO IMPROVE MARKETING ROI (Part 2) In the first part of our series, we have discussed the first steps in building your marketing plan. We suggest going through those steps and...
Best Strategies To Improve Marketing ROI (PART 1)
Boosting Revenue and ROI: Crafting an Effective Marketing Plan to Achieve Growth (Part 1) Imagine a scenario where we find ourselves midway through the first month of the 2nd half of the year. In...
Hoping for a bluebird isn’t a good marketing strategy (duh)
Hoping for a bluebird isn’t a good marketing strategy (duh). How can marketing make a meaningful impact to sales-led organizations, specifically with in-quarter revenue running short? This has to...
Navigating the Choppy Waters: The Relatively Short Tenure of CMOs in Comparison to Other C-Level Executives
Navigating the Choppy Waters: The Relatively Short Tenure of CMOs in Comparison to Other C-Level Executives In the dynamic world of corporate leadership, one position often stands out for its...
We Turn Hidden Data Into Marketing Playbooks
We Turn Hidden Data Into Marketing Playbooks Run your marketing programs with confidence. Clicks, conversion rates, impressions, and share of voice don’t matter outside the marketing department....
We Want Your Broken Marketing Data
Stop using data quality as an excuse to achieve progress. Don’t use data confidence as a reason to ignore conversion rates or forecasting.
How to Bridge the Gap Between Marketing and Sales
How to Bridge the Gap Between Marketing and Sales The problem of Sales and Marketing being out of sync is as old as the world. Often, teams end up in a “us versus them” situation instead of...
How to Eliminate the Lack of Transparency with Growegy
How to Eliminate the Lack of Transparency with Growegy An insufficient amount of transparency and coordination between marketing and sales teams can lead to substantial complications, such as blown...
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