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	<title>Iana Ishchuk - Growegy</title>
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		<title>Growegy Net 30 Business Suite Account Overview</title>
		<link>https://growegy.com/growegy-net-30-business-suite-account-overview/</link>
		
		<dc:creator><![CDATA[Iana Ishchuk]]></dc:creator>
		<pubDate>Fri, 11 Apr 2025 23:17:51 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
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					<description><![CDATA[<p>Growegy Net 30 Business Suite Account Overview About Company Growegy offers a suite of AI-powered business tools designed to help small businesses plan marketing campaigns, create promotional content, build business plans, find the right funding, manage tasks and workflows, all while building their business credit with net 30 terms. Customers receive access to a dedicated...</p>
<p>The post <a href="https://growegy.com/growegy-net-30-business-suite-account-overview/" data-wpel-link="internal">Growegy Net 30 Business Suite Account Overview</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Growegy Net 30 Business Suite Account Overview</h1>				</div>
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									<h4><strong>About Company</strong></h4><p><span style="letter-spacing: 0px;"><span style="font-weight: 400;">Growegy offers a suite of AI-powered business tools designed to help small businesses plan marketing campaigns, create promotional content, build business plans, find the right funding, manage tasks and workflows, all while building their business credit with net 30 terms. Customers receive access to a dedicated account manager with included monthly one-on-one consultations and additional complimentary agency services as a part of the</span> </span><a style="background-color: #ffffff; letter-spacing: 0px;" href="https://growegy.com/small-business/loyalty-program//ref/fairfigure" data-wpel-link="internal"><span style="color: #0000ff;">loyalty benefits</span></a><span style="letter-spacing: 0px;"> program.</span></p>								</div>
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															<img fetchpriority="high" decoding="async" width="1024" height="887" src="https://growegy.com/wp-content/uploads/2025/04/Growegy_Credit_Net30-1024x887.webp" class="attachment-large size-large wp-image-17901" alt="" srcset="https://growegy.com/wp-content/uploads/2025/04/Growegy_Credit_Net30-1024x887.webp 1024w, https://growegy.com/wp-content/uploads/2025/04/Growegy_Credit_Net30-300x260.webp 300w, https://growegy.com/wp-content/uploads/2025/04/Growegy_Credit_Net30-768x666.webp 768w, https://growegy.com/wp-content/uploads/2025/04/Growegy_Credit_Net30-370x320.webp 370w, https://growegy.com/wp-content/uploads/2025/04/Growegy_Credit_Net30.webp 1500w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<h4><b>Is a Growegy Net 30 Account Worth It?</b></h4><p><span style="font-weight: 400;">Growegy is here to help you with growth and strategy for small and medium business owners. Our account managers help companies integrate their business into the software platform to get the most out of it. During consultations they can go over software demos and help you with your business strategy! </span></p><p><span style="font-weight: 400;">The <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.sba.gov/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">Small Business Administration</a></span> reports the most common reasons small businesses fail include </span><b>a lack of capital or funding</b><span style="font-weight: 400;">, retaining an inadequate management team, </span><b>a faulty infrastructure or business model</b><span style="font-weight: 400;">, and </span><b>unsuccessful marketing initiatives</b><span style="font-weight: 400;">. </span></p><p><span style="font-weight: 400;">Growegy  addresses 3 of the 4 reasons that businesses fail.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Business Credit Building</b><span style="font-weight: 400;">: With Growegy net 30 terms, we help small businesses build the transaction history needed to show legitimacy. Paying your invoicing on time or a bit early sets you up for continued success in obtaining lending. We work with Experian Business and Equifax Business credit bureaus to automatically report transaction history, building out your credit profile for future lenders. With the use of our funding feature we can help you identify which funding you may qualify for and a path forward for the ones you don’t qualify for yet.<br /><br /></span></li><li style="font-weight: 400;" aria-level="1"><b>Tailored Content AI Generation</b><span style="font-weight: 400;">: AI saves your business time and money, it is always ready to write your first drafts, find information, or create promotional campaigns, so you can spend time on higher level tasks. Many of the business owners we work with don’t know how to get started with social media and struggle to keep their accounts active.  Between our AI and the Account Manager’s guidance, we have you covered! Our AI is unique, adding in your personalized business details to share with our AI so content is always on brand and using the right tone for your audience.</span></li></ul><ul><li style="font-weight: 400;" aria-level="1"><b>Business Management</b><span style="font-weight: 400;">: Growegy provides a Business Plan AI generation, project management calendar, a dedicated account manager, and marketing agency services to ensure your business can launch promotions and get discovered. Additionally, we offer built in analytics for your marketing campaigns to help you identify what’s working for your company and where you are wasting time and money.</span></li></ul><p><span style="font-weight: 400;">Growegy automatically reports business credit to Equifax Business and Experian Business on a monthly basis. </span></p><p><span style="font-weight: 400;">Growegy has been featured in the NET 30 guides of several industry leaders, including <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.nav.com/blog/vendors-will-help-build-business-credit-22833/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">Nav</a></span>, <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://howtostartanllc.com/business-credit/net-30-vendors-to-build-business-credit" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">TRUiC</a></span>, <a href="https://startupsavant.com/service-reviews/growegy" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer"><span style="color: #0000ff;">Startup Savant</span></a>, and <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://fairfigure.com/blog/business-credit-building-companies#5-growegy" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">FairFigure</a></span>. Since 2020, we have proudly served over 5,000 businesses.</span></p><div> </div>								</div>
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									<h4> </h4><h4><b>Growegy Net 30 Account Pros</b></h4><div><p><span style="font-weight: 400;">Available to New and Established Businesses. Growegy has a quick and easy approval process for net 30 applications. Growegy will complete the review and account creation within 2 business days (48 hours) from application submission. There is no personal guarantee or personal credit check involved. Automatic credit reporting commences as soon as you provide your Tax ID or EIN Number.</span></p><p><span style="font-weight: 400;">Growegy offers All-In-One product (Net 30 Business Suite) that includes:</span></p><p style="padding-left: 40px;"><span style="letter-spacing: 0px;"><strong>1.</strong> </span><b style="letter-spacing: 0px;">Business Credit</b><span style="letter-spacing: 0px;">: <span style="font-weight: 400;">Growegy issues invoices on net 30 terms and reports monthly to Experian and Equifax.</span></span></p></div>								</div>
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															<img decoding="async" width="560" height="201" src="https://growegy.com/wp-content/uploads/2025/04/Net30_Reporting_Growegy.png" class="attachment-medium_large size-medium_large wp-image-16404" alt="" srcset="https://growegy.com/wp-content/uploads/2025/04/Net30_Reporting_Growegy.png 560w, https://growegy.com/wp-content/uploads/2025/04/Net30_Reporting_Growegy-300x108.png 300w" sizes="(max-width: 560px) 100vw, 560px" />															</div>
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									<p style="padding-left: 40px;"><strong> </strong></p><p style="padding-left: 40px;"><strong>2.</strong> <b style="color: #677294; font-size: 15px; letter-spacing: 0px;">Business Plans:</b><span style="font-weight: 400; color: #677294; font-size: 15px; letter-spacing: 0px;"> <span style="font-weight: 400;">Business credit scores are a start, but obtaining a loan requires more than making payments on time. Our customizable business plans, complete with financial analysis and projections, help ensure you are better positioned for future funding opportunities and keep your team aligned with your company’s goals. </span></span></p>								</div>
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															<img decoding="async" width="768" height="471" src="https://growegy.com/wp-content/uploads/2025/01/BusinessPlan-1536x942-1-768x471.png" class="attachment-medium_large size-medium_large wp-image-14869" alt="Business Plan Overview" srcset="https://growegy.com/wp-content/uploads/2025/01/BusinessPlan-1536x942-1-768x471.png 768w, https://growegy.com/wp-content/uploads/2025/01/BusinessPlan-1536x942-1-300x184.png 300w, https://growegy.com/wp-content/uploads/2025/01/BusinessPlan-1536x942-1-1024x628.png 1024w, https://growegy.com/wp-content/uploads/2025/01/BusinessPlan-1536x942-1.png 1536w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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									<p style="padding-left: 40px;"><strong> </strong></p><p style="padding-left: 40px;"><strong>3. </strong><b style="color: #677294; font-size: 15px; letter-spacing: 0px;">Content AI Generation:</b><span style="color: #677294; font-size: 15px; letter-spacing: 0px; font-weight: 400;"> <span style="font-weight: 400;">Growegy’s AI is unique, offering personalization for your specific business, allowing AI to get a better understanding of your business and provide you with more comprehensive results.  If you don’t know how to use AI for your business, Growegy has you covered with the library of preset prompts to get you started and access to a dedicated Account Manager that can meet with you so you can do it together. Use it to create your first draft for your content, look up best practices, create marketing schedules and even to help you optimize your SEO.</span></span></p>								</div>
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																<a href="https://growegy.com/small-business/net30-application/" target="_blank" data-wpel-link="internal">
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									<div><p style="padding-left: 40px;"><b style="letter-spacing: 0px;">4. Business Management:</b><span style="letter-spacing: 0px;"> <span style="font-weight: 400;">We offer a project management calendar, a dedicated account manager providing one on one consultations, and marketing agency services, in the form of free loyalty benefits as well as add on services,to ensure your business can launch promotions and get discovered. Your account manager can help you to set and maintain goals within our system, ensuring that your business continues to move forward.</span></span></p></div>								</div>
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															<img loading="lazy" decoding="async" width="768" height="369" src="https://growegy.com/wp-content/uploads/2025/01/Planning_Section-768x369.png" class="attachment-medium_large size-medium_large wp-image-14860" alt="" srcset="https://growegy.com/wp-content/uploads/2025/01/Planning_Section-768x369.png 768w, https://growegy.com/wp-content/uploads/2025/01/Planning_Section-300x144.png 300w, https://growegy.com/wp-content/uploads/2025/01/Planning_Section-1024x492.png 1024w, https://growegy.com/wp-content/uploads/2025/01/Planning_Section-1536x738.png 1536w, https://growegy.com/wp-content/uploads/2025/01/Planning_Section-2048x983.png 2048w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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									<p style="padding-left: 40px;"><strong> </strong></p><p style="padding-left: 40px;"><strong>5. </strong><b style="color: #677294; font-size: 15px; letter-spacing: 0px;">Funding:</b><span style="color: #677294; font-size: 15px; letter-spacing: 0px; font-weight: 400;"> <span style="font-weight: 400;">Growegy’s Funding feature allows you to answer a few quick questions and get matched with potential funding opportunities without any impact to your credit scores. Each match provided gives you details about other qualifications you may need to meet, shows you which qualifications you did meet, and provides you with some information about the lender. From traditional SBA loans to more creative financing, allow us to help you find the funding your business deserves. Not sure what to do with your results? Schedule a free funding consultation to go over the results together and plan a path forward with your account manager.</span></span></p>								</div>
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															<img loading="lazy" decoding="async" width="571" height="653" src="https://growegy.com/wp-content/uploads/2025/04/Funding.png" class="attachment-medium_large size-medium_large wp-image-17287" alt="" srcset="https://growegy.com/wp-content/uploads/2025/04/Funding.png 571w, https://growegy.com/wp-content/uploads/2025/04/Funding-262x300.png 262w, https://growegy.com/wp-content/uploads/2025/04/Funding-80x90.png 80w, https://growegy.com/wp-content/uploads/2025/04/Funding-350x400.png 350w" sizes="(max-width: 571px) 100vw, 571px" />															</div>
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									<p style="padding-left: 40px;"><strong> </strong></p><p style="padding-left: 40px;"><strong>6. </strong><b style="color: #677294; font-size: 15px; letter-spacing: 0px;">Marketplace:</b><span style="color: #677294; font-size: 15px; letter-spacing: 0px; font-weight: 400;"> Growegy offers a curated selection of partner services tailored specifically for small businesses, featuring exclusive bonuses and discounts for Growegy users, to enhance your experience.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="768" height="543" src="https://growegy.com/wp-content/uploads/2025/01/Growegy_marketplace-1-768x543.png" class="attachment-medium_large size-medium_large wp-image-14870" alt="" srcset="https://growegy.com/wp-content/uploads/2025/01/Growegy_marketplace-1-768x543.png 768w, https://growegy.com/wp-content/uploads/2025/01/Growegy_marketplace-1-300x212.png 300w, https://growegy.com/wp-content/uploads/2025/01/Growegy_marketplace-1-1024x725.png 1024w, https://growegy.com/wp-content/uploads/2025/01/Growegy_marketplace-1.png 1310w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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									<p style="padding-left: 40px;"><strong> </strong></p><p style="padding-left: 40px;"><strong>7. </strong><b style="color: #677294; font-size: 15px; letter-spacing: 0px;">Growegy on the Go!</b><span style="color: #677294; font-size: 15px; letter-spacing: 0px; font-weight: 400;"> <span style="font-weight: 400;">Growegy has launched a mobile application designed to enhance your experience! Additionally, you can sign up for text reminders about the due dates for net 30 invoices, ensuring you never miss a payment. </span></span></p>								</div>
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									<p style="padding-left: 40px;"><strong> </strong></p><p><span style="font-weight: 400;">Additional Purchases:</span></p><p><span style="font-weight: 400;">Growegy also provides you with the option to purchase additional agency services, helping you with your company’s SEO, content creation, social media management and more! All purchases are invoiced on Net 30 terms and help to increase your reported credit limit.</span></p>								</div>
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																<a href="https://growegy.com/small-business/agency-services/" target="_blank" data-wpel-link="internal">
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									<h4><b> </b></h4><h4><b>Growegy Net 30 Account Credit Reporting</b></h4><p><span style="font-weight: 400;">Growegy automatically reports every month to the following credit bureaus:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experian Business</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Equifax Business</span></li></ul><p><span style="font-weight: 400;">Growegy reports data to the bureaus regardless of when you pay (early, on-time, late) but only begins positive reporting once you have provided your EIN. The minimum monthly cost is $55 for access to the software and account manager. You can save money on an annual plan which is $600 in total, spread over three payments in consecutive months.</span></p><p><span style="font-weight: 400;">Growegy sends the report to the bureaus the next business day after 14th each month, however, the close date for the reports is on the 14th. If you have an open invoice on your account at 11:59 PM PACIFIC TIME on the 14th of the month it will report as a balance on the account. Having a balance on your account at the time of reporting can increase your credit utilization and temporarily lower your business credit score.</span></p><p><span style="font-weight: 400;">To avoid increased credit utilization, please make sure you login to your account on the 14th of each month before 11:59 PM PACIFIC TIME and pay all outstanding invoices.</span></p><p><span style="font-weight: 400;">It is ok to pay your account with Growegy early, we will still send out the reports on your account.</span></p><p><span style="font-weight: 400;">For long-term strategy, explore <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://growegy.com/the-best-net30-account-for-long-term-success/" data-wpel-link="internal">The Best Net 30 Account for Long Term Success</a></span> to see how vendors report to bureaus.</span></p><h4><b> </b></h4><h4><b>Growegy Net 30 Account Loyalty Benefits</b></h4><div><p><span style="font-weight: 400;">Growegy Net 30 account has a great loyalty program that every user is automatically enrolled in at no additional cost. It is designed to support Small Business Owners. Whether you opt for the annual or monthly subscription, benefits are tailored to elevate your brand and win more customers.</span></p><p><span style="font-weight: 400;">𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ready-to-use social/paid ad copy &amp; eye-catching images providing you with all the content you’ll need to upload and run your ad on the platform of your choice</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Comprehensive SEO Technical Review to optimize your site and improve visibility</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Choose 5 engraved bottle openers or metal business cards—perfect for networking events </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">In-depth website design review &amp; recommendations &#8211; ensure that your visitors have an optimized experience and that your website is sending the right message to your potential clients</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">SEO content review with keyword suggestions to boost your search rankings; compare your keywords to your top competitors and increase your ranking on keyword search results</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Advertising account setup to kickstart your marketing campaigns. Google Advertising accounts can be difficult to get set up and approved, let us do the hard work for you!</span></li></ul><p><span style="font-weight: 400;">𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘁𝗵𝗲𝗺:</span></p><ul><li style="font-weight: 400;" aria-level="1"><strong>Annual Net 30 P</strong><span style="font-weight: 400;"><strong>𝗹𝗮𝗻:</strong> Instant access to several benefits, with access to ALL benefits by month three!</span></li><li style="font-weight: 400;" aria-level="1"><strong>Monthly Net 30 P</strong><span style="font-weight: 400;"><strong>𝗹𝗮𝗻:</strong> Start enjoying benefits from the 5th month of subscription.</span></li></ul><p>You can find more information in the <a href="https://growegy.com/small-business/loyalty-program/" data-wpel-link="internal"><span style="color: #0000ff;">Loyalty Benefits overview</span></a>.</p></div>								</div>
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									<h4><b> </b></h4><h4><b> </b><b>Growegy Net 30 Approval Requirements</b></h4><div><p><span style="font-weight: 400;">To qualify for a net 30 account with Growegy you will need to provide a valid phone number, email address, registered business name, business address, and principal name. In addition to this, Growegy will verify the business EIN for regular business credit reporting, although</span><b> it is not a prerequisite to opening the account itself.</b></p><p><span style="font-weight: 400;">There is no personal guarantee or personal credit check involved. </span></p><p><span style="font-weight: 400;">Net 30 Application link &#8211; </span><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://growegy.com/small-business/net30-application/" data-wpel-link="internal"><span style="font-weight: 400;">https://growegy.com/small-business/net30-application/</span></a><span style="font-weight: 400;"> </span></span></p><p><span style="font-weight: 400;">You can choose from two different net 30 plans &#8211; Annual Plan and Monthly Plan. </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">MONTHLY. $55 / month. Monthly Billing, cancel any time.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ANNUAL. Make 3 interest-free payments (invoiced over 3 months). $200 per payment, then $0 for the rest of the year. Annual contract, cancellations will go into effect at the end of your contractual year.</span></li></ul></div>								</div>
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									<h4> </h4><h4><b>Monthly or Annual: Which Should You Choose?</b></h4><div><p><span style="font-weight: 400;">Growegy’s <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://growegy.com/small-business/net30-application/" data-wpel-link="internal">monthly plan</a></span> is billed on a month to month basis, meaning you can cancel this plan any time and are only in a monthly contract with us and the account will cancel on the following billing cycle. Our monthly account is $55 per month and the account is automatically billed each month until you cancel. You receive access to all the features and benefits of the account but loyalty benefits do not begin to accrue until months five through twelve. When it comes to Growegy’s AI, a lighter version of the AI is available to monthly subscribers. The reported credit limit on Growegy’s monthly account is $220.</span></p></div><p><span style="font-weight: 400;">Growegy’s <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://growegy.com/small-business/net30-application/" data-wpel-link="internal">annual plan</a></span> is billed on an annual contract and split into three invoiced payments of $200 each, making the total cost for the year $600 &#8211; making this plan cheaper than our monthly option.  These invoices are sent once per month in the first three months of service and then the account is paid in full. Growegy allows a one cancellation period in which you may request to cancel this contract and void the invoices, after that you are in contract with Growegy for the duration of the 12 months you signed up for. The annual account provides a more advanced version of our AI, processing results much faster. Loyalty benefits start becoming available after the first payment is made and by the time you make your third payment all benefits are available.  The annual account reports a credit limit of $600 and even though you only make three payments, we send credit reports for all twelve months that you are a client with Growegy. </span></p><p><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://growegy.com/small-business/net30-application/" data-wpel-link="internal"><span style="font-weight: 400;">Apply today</span></a></span><span style="font-weight: 400;">—no personal guarantee or credit check required.</span><br /><!-- notionvc: f4315d6b-e60c-4a99-8003-b77aa1f9f895 --></p>								</div>
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				</div><p>The post <a href="https://growegy.com/growegy-net-30-business-suite-account-overview/" data-wpel-link="internal">Growegy Net 30 Business Suite Account Overview</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></content:encoded>
					
		
		
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		<title>Hoping for a bluebird isn’t a good marketing strategy (duh)</title>
		<link>https://growegy.com/hoping-for-a-bluebird-isnt-a-good-marketing-strategy-duh/</link>
		
		<dc:creator><![CDATA[Iana Ishchuk]]></dc:creator>
		<pubDate>Wed, 04 Oct 2023 00:10:57 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://growegy.com/?p=11911</guid>

					<description><![CDATA[<p>Hoping for a bluebird isn’t a good marketing strategy (duh). How can marketing make a meaningful impact to sales-led organizations, specifically with in-quarter revenue running short? This has to be one of the most frustrating situations for the CMO. Everything has been copasetic for the last 6 weeks, all departments have operated in seeming harmony,...</p>
<p>The post <a href="https://growegy.com/hoping-for-a-bluebird-isnt-a-good-marketing-strategy-duh/" data-wpel-link="internal">Hoping for a bluebird isn’t a good marketing strategy (duh)</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Hoping for a bluebird isn’t a good marketing strategy (duh).</h1>				</div>
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									<p><span style="font-weight: 400;">How can marketing make a meaningful impact to sales-led organizations, specifically with in-quarter revenue running short?</span><span style="font-weight: 400;"><br /></span></p><p><span style="font-weight: 400;">This has to be one of the most frustrating situations for the CMO.</span></p><p><span style="font-weight: 400;">Everything has been copasetic for the last 6 weeks, all departments have operated in seeming harmony, and then the CEO, CFO, or sales leader walks in and drops the battleground question.</span></p><p><span style="font-weight: 400;">We say battleground because this is typically where fingers are pointed. The leads aren’t quality. The lead scores are inaccurate. The sales team isn’t following up. Tempers rise, voices are elevated, and everyone is frustrated.</span></p><p><span style="font-weight: 400;">The Bluebird of Happiness, is essentially, something that luckily lands on your shoulder and provides good fortune. Such as a deal closing a quarter or two before it was forecast. In this case, it is represented by what we call the bluebird question of in-quarter revenue production.</span></p><p><span style="font-weight: 400;">To head off this dreaded question marketers must pivot to understanding and speaking more sales-based metrics. Preventing it is wonderful but what happens if you have this problem now?</span></p><p><span style="font-weight: 400;">In this article we are going to offer a cheat sheet to try and help the marketer with short-term bluebirds. Before we do, we will explore how our clients have tackled the issue. We will start with how to see the need for bluebirds forming, where to find bluebirds, and preventing the need for bluebird revenue.</span></p>								</div>
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									<h2><b>How to see the bluebirds before being asked.</b></h2><p><span style="font-weight: 400;">Marketers need </span><span style="font-weight: 400;">to be more than </span><span style="font-weight: 400;">casually familiar with sales metrics, specifically the waterfall chart, and the average length of closed won business. Instead of covering each category in depth, this is a preview.</span><b style="font-size: 32px; letter-spacing: 0px;"></b></p><p><span style="font-weight: 400;">Sales coverage equals the opportunities that you start a quarter with plus what will be added to the quarter from marketing and sales activities. </span><b style="font-size: 32px; letter-spacing: 0px;"></b><span style="font-weight: 400;">The amount of sales coverage you need is determined by what typically convert</span><span style="font-weight: 400;">s in any quarter. A standard benchmark is 3.2x. Meaning if you need to close $1MM you will need $3.2MM in opportunity value that is expected to close in that quarter.</span></p><h2><b><img loading="lazy" decoding="async" class="aligncenter wp-image-11913 size-large" src="https://growegy.com/wp-content/uploads/2023/10/sales-waterfall-1024x199.png" alt="Sales Waterfall" width="1024" height="199" srcset="https://growegy.com/wp-content/uploads/2023/10/sales-waterfall-1024x199.png 1024w, https://growegy.com/wp-content/uploads/2023/10/sales-waterfall-300x58.png 300w, https://growegy.com/wp-content/uploads/2023/10/sales-waterfall-768x149.png 768w, https://growegy.com/wp-content/uploads/2023/10/sales-waterfall-228x44.png 228w, https://growegy.com/wp-content/uploads/2023/10/sales-waterfall.png 1406w" sizes="(max-width: 1024px) 100vw, 1024px" /></b></h2><div><p><span style="font-weight: 400;">At the beginning of a quarter (far left, blue) you have the Q1 pipeline. The green is what is expected to be added. As the sales team works the opportunities some will be pushed to future quarters (changing the forecasted close date from this quarter to a future quarter). Some will be confirmed as lost, some will be confirmed as won, the remainder is essentially an active pipeline or pushed at the change of the quarter.</span></p><p><span style="font-weight: 400;">In order to be in the addition category the sales team must accept the lead and convert it into an opportunity. There are two primary reasons that the marketer will be approached with a bluebird question.</span></p><p><span style="font-weight: 400;"><span style="text-decoration: underline;"><em><strong>Scenario 1:</strong></em></span> Marketing added in enough coverage, but more was pushed or lost than normal.</span></p><p><span style="font-weight: 400;"><span style="text-decoration: underline;"><em><strong>Scenario 2:</strong></em></span> Marketing didn’t contribute enough additions or the additions came too late to close in the same quarter.</span></p><p><span style="font-weight: 400;">So there’s a shortfall. Most marketers, when approached, are surprised by the question. You must track the entire pipeline as a marketer. You should be the one to call out when the waterfall is outside of performance norms. We will cover steps to take in the last section of what you can do, but that is something that will affect next quarter. What can you do today to affect today?</span></p></div><h2><b>Where to find bluebirds.</b></h2><p><span style="font-weight: 400;">We have created a </span><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.growegy.com/wp-content/uploads/2023/09/PREVENT-NEEDING-BLUEBIRDSLOCATE-HIDDEN-ONES.pdf" data-wpel-link="internal"><span style="font-weight: 400;">cheat sheet (pdf, ungated)</span></a></span><span style="font-weight: 400;"> to help you hunt for leads and opportunities that can have a more immediate impact towards revenue. After opening the cheat sheet, look at the right column labeled “IN-QUARTER IMPACT”.</span></p><p><span style="font-weight: 400;">You are looking for anything that could have slipped through the cracks or been pushed too early.</span></p><h2><b>Preventing the need for bluebird revenue.</b></h2><p><span style="font-weight: 400;">Our secret here is to evaluate all of marketing (and sales) through the velocity lens. Add velocity to measures like ROI, time between lead statuses, and sales stages. </span></p><p><span style="font-weight: 400;">The right column of the cheat sheet takes you through 6 phases of marketing management so that you can ensure coverage and eliminate the need for bluebirds in the future. The phases of marketing evaluation are: Prepare, Plan, Predict, Monitor, Improve, Invest.</span></p><p><span style="font-weight: 400;">You can certainly go through these steps manually, utilizing spreadsheets to combine reports from various software instances (such as marketing automation, the CRM, workflow tools, advertising platforms, BI tools, etc, etc, etc.). Of course, we built Growegy to do all of that because we were tired of the manual work and the error-prone nature of spreadsheets.</span></p><p><span style="font-weight: 400;">Regardless of how you manage this work, the marketer needs to be in a position to pivot away from underperforming programs and towards channels that are moving the needle. Without taking a data-driven approach the CMO will be forced into a defensive position that leads to a shorter tenure at a company.</span></p><p><span style="font-weight: 400;">The CEO, CFO, and sales leader will always be more focused on the current quarter. The CMO must be the leader looking around the corner. It is a much better conversation to approach the executive team and raise awareness that unless you change or accelerate the programs and spend that you will end up with a shortfall next quarter.</span></p><p><span style="font-weight: 400;">Give your teams enough time to work with other departments on solutions that meet revenue goals. Otherwise no one wins, the Bluebird of Happiness doesn’t land on marketing shoulders all that often.</span></p><p><span style="font-weight: 400;">We have helped many marketing and sales teams change towards a positive trajectory. Give our </span><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.growegy.com/wp-content/uploads/2023/09/PREVENT-NEEDING-BLUEBIRDSLOCATE-HIDDEN-ONES.pdf" data-wpel-link="internal">cheat sheet</a></span><span style="font-weight: 400;"> a try and <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.growegy.com/demo/" data-wpel-link="internal">schedule some time</a></span> to learn more about what Growegy can do for you.</span></p>								</div>
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				</div><p>The post <a href="https://growegy.com/hoping-for-a-bluebird-isnt-a-good-marketing-strategy-duh/" data-wpel-link="internal">Hoping for a bluebird isn’t a good marketing strategy (duh)</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></content:encoded>
					
		
		
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		<title>We Turn Hidden Data Into Marketing Playbooks</title>
		<link>https://growegy.com/we-turn-hidden-data-into-marketing-playbooks/</link>
		
		<dc:creator><![CDATA[Iana Ishchuk]]></dc:creator>
		<pubDate>Thu, 10 Aug 2023 21:02:56 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://growegy.com/?p=11785</guid>

					<description><![CDATA[<p>We Turn Hidden Data Into Marketing Playbooks Run your marketing programs with confidence. Clicks, conversion rates, impressions, and share of voice don’t matter outside the marketing department. You don’t need us to tell you, every marketer has experienced the pain. You stayed late making design and content revisions. You set up your A/B testing. You...</p>
<p>The post <a href="https://growegy.com/we-turn-hidden-data-into-marketing-playbooks/" data-wpel-link="internal">We Turn Hidden Data Into Marketing Playbooks</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">We Turn Hidden Data Into Marketing Playbooks</h1>				</div>
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									<p><span style="font-weight: 400;">Run your marketing programs with confidence. Clicks, conversion rates, impressions, and share of voice don’t matter outside the marketing department. You don’t need us to tell you, every marketer has experienced the pain. You stayed late making design and content revisions. You set up your A/B testing. You ran the test and have statistical significance. You share this improvement in top-of-funnel results and are immediately asked questions or challenged about what revenue outcomes you will commit to.</span></p><p><span style="font-weight: 400;">Most marketers haven’t been equipped with the tooling, training, or perspective to translate executional and tactical work for other departments.</span></p><p><span style="font-weight: 400;">It is more than not using the correct words. It is more than a lack of persuasiveness. It is about making reliable forecasts. Just like the sales department must do. When sales can’t make or meet the commitments they have made they lose their job. Why should marketing be any different?</span></p>								</div>
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									<h2><b>Making commitments with conviction</b></h2><p><span style="font-weight: 400;">This is where the hidden data in your existing tech stack can make a huge difference in your commitments to the rest of the company on how much revenue you can actually influence.</span></p><p><span style="font-weight: 400;">The goal is to back up your commitment to sales with predictable results based on data patterns. Transition from the idea that “best practices” like A/B testing will increase conversion rates or will stuff the top of the funnel. Uncovering and connecting the data will allow you, as a marketer, to fully understand the implications of your messaging and programs.</span></p><h2><b>Hidden data</b></h2><p><span style="font-weight: 400;">Data is hidden in three ways: it isn’t connected to other systems, it isn’t being recorded, or you don’t know where to look. One example of where to look for that data lies in </span><a href="https://www.linkedin.com/feed/update/urn:li:activity:7095112237631037440/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer"><span style="font-weight: 400;">our post, a mini-how-to on effective marketing planning</span></a><span style="font-weight: 400;">. For data that isn’t connected to other systems, partner with your Sales Operations team to use the CRM as the source of truth. Have fields added that connect to leads and transition over to contacts and accounts on transformation. Finally, the data that is not being recorded. One example would be missing timestamps on every touch the company has with a prospect. </span></p><p><span style="font-weight: 400;">We have taken hidden, unrecorded, or disconnected data and created accurate predictions on the existing pipeline and planned, budgeted, marketing programs that have yet to launch. In every case, we have seen marketing teams pivot current and future plans.</span></p><h2><b>Playbooks that work</b></h2><p><span style="font-weight: 400;">At each company, we have measured the effectiveness of the existing plans, messaging, and programs. In each case 50%-65% of the existing efforts were on point, but the teams didn’t know when those efforts would produce reliable results.</span></p><p><span style="font-weight: 400;">The analysis helped us to develop new programs and to reallocate budget to higher performing efforts where we could determine the likely date of pipeline impact. In one, in-depth case study, we saw </span><a href="https://www.growegy.com/highlights/case-studies/" data-wpel-link="internal"><span style="font-weight: 400;">A 320% Increase in Marketing-Led Revenue</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">We see many companies hesitate because their data isn’t “perfect”. Or the perceived effort to uncover data and find meaning is large and no one has the bandwidth. Instead of throwing more people and time at these problems, consider enlisting the help of companies that can provide fast value and a new way to win in marketing. Doing so will turn what looks like a daunting “NO” into the hidden and winning “YES”.</span></p>								</div>
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				</div><p>The post <a href="https://growegy.com/we-turn-hidden-data-into-marketing-playbooks/" data-wpel-link="internal">We Turn Hidden Data Into Marketing Playbooks</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></content:encoded>
					
		
		
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		<title>We Want Your Broken Marketing Data</title>
		<link>https://growegy.com/we-want-your-broken-marketing-data/</link>
		
		<dc:creator><![CDATA[Iana Ishchuk]]></dc:creator>
		<pubDate>Sat, 05 Aug 2023 00:09:50 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://growegy.com/?p=11624</guid>

					<description><![CDATA[<p>Stop using data quality as an excuse to achieve progress. Don’t use data confidence as a reason to ignore conversion rates or forecasting.</p>
<p>The post <a href="https://growegy.com/we-want-your-broken-marketing-data/" data-wpel-link="internal">We Want Your Broken Marketing Data</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">We Want Your Broken Marketing Data</h1>				</div>
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<p class="wp-block-paragraph">Well, more accurately, we want to connect your hidden data into meaningful marketing and sales insights. We tell you which campaigns, programs, and messaging are your best bets for revenue generation.</p>

<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="950" height="550" class="wp-image-11625" style="width: 50%; float: right; clear: right;" src="https://growegy.com/wp-content/uploads/2023/08/broken-chain-color.png" alt="" srcset="https://growegy.com/wp-content/uploads/2023/08/broken-chain-color.png 950w, https://growegy.com/wp-content/uploads/2023/08/broken-chain-color-300x174.png 300w, https://growegy.com/wp-content/uploads/2023/08/broken-chain-color-768x445.png 768w, https://growegy.com/wp-content/uploads/2023/08/broken-chain-color-520x300.png 520w, https://growegy.com/wp-content/uploads/2023/08/broken-chain-color-200x116.png 200w" sizes="(max-width: 950px) 100vw, 950px" /></figure>

<p class="wp-block-paragraph"><strong>Stop using data quality as an excuse to achieve progress. Don’t use data confidence as a reason to ignore conversion rates or forecasting.</strong></p>

<p class="wp-block-paragraph">When we first engage with companies, as consultants, as employees, or as a service provider, we go hunting for data. We never have to look far as data is produced by every piece of software. We want the data because that is where the hidden insights are that we tease out.</p>

<p class="wp-block-paragraph">There are two types of “broken” data we encounter.</p>

<ol class="wp-block-list">
<li>Data that is not recorded and saved</li>

<li>Data streams from different software that are not pulled together</li>
</ol>

<h2><strong>Data that is not recorded and saved.</strong></h2>

<p class="wp-block-paragraph">The secret here is timestamping. We go to every system and ensure that timestamps are occurring. Every touch. Every status or stage change. Every interaction. This is often easy enough and we look to our sales and marketing operation partners to capture all this first-party data.</p>

<p class="wp-block-paragraph">Even if every interaction isn’t recorded that doesn’t mean you should ignore what you do have. That is a fatal flaw. We hear the fallacy “oh my data isn’t perfect so we can’t use it”. So the same person uses NO data to make decisions. Full data &gt; Partial data &gt; No data aka guessing.</p>

<p class="wp-block-paragraph">With even partial recordings in place then we can move to the second issue.</p>

<h2><strong>Data streams from different software that are disconnected.</strong></h2>

<p class="wp-block-paragraph">Prior to building Growegy, we did what most people attempt; we cobbled together software to look for the meaning in the data. Here’s what we used to do.</p>

<ul class="wp-block-list">
<li>We assigned a connecting ID to any prospect’s data in each system.</li>

<li>We pulled and joined the data in spreadsheets.</li>

<li>We pushed this data into the CRM system to make a source of truth</li>

<li>We exported the reports and data back into spreadsheets or small databases to run queries on</li>

<li>We met with every marketer to capture current and planned marketing activity</li>

<li>We added a visual layer to host the charts, goals, and analysis we ran and published it to the company</li>

<li>We ran a custom algorithm to predict time-based results on whether we would hit goals</li>
</ul>

<p class="wp-block-paragraph">That’s the playbook for most marketing teams, born out of desperation to prove that marketing is an investment. This was a very involved system (read:painful) which required dedicated staff, too many meetings, and time.</p>

<p class="wp-block-paragraph">Despite the downside, it produced powerful insights that changed the course of many marketing plans and helped us to consistently find success.</p>

<p class="wp-block-paragraph">Our best practice for connecting data involves staying aligned with sales. So we still focus on the CRM and pump as much data as possible into it so marketing influence is tracked end-to-end. That said, the difference in our approach is that we built a single system that correlates the data and presents it visually so that we don’t have to buy multiple tools and do custom coding.</p>

<p class="wp-block-paragraph">So, yes, we really do want your “broken” data.</p>

<p class="wp-block-paragraph">Instead of guessing what is or isn’t working, or having to wait to hire, or waiting until you have the bandwidth, we can add that capacity far faster and cost effectively.</p>

<p class="wp-block-paragraph">Marketing is an investment; we can help you prove it.</p>
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				</div><p>The post <a href="https://growegy.com/we-want-your-broken-marketing-data/" data-wpel-link="internal">We Want Your Broken Marketing Data</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></content:encoded>
					
		
		
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		<title>How to Bridge the Gap Between Marketing and Sales</title>
		<link>https://growegy.com/sales-and-marketing/</link>
		
		<dc:creator><![CDATA[Iana Ishchuk]]></dc:creator>
		<pubDate>Wed, 17 Aug 2022 17:46:08 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://www.growegy.com/?p=9766</guid>

					<description><![CDATA[<p>How to Bridge the Gap Between Marketing and Sales The problem of Sales and Marketing being out of sync is as old as the world. Often, teams end up in a “us versus them” situation instead of collaboration. One of the common reasons for this conflict and misalignment is that teams speak from different places:...</p>
<p>The post <a href="https://growegy.com/sales-and-marketing/" data-wpel-link="internal">How to Bridge the Gap Between Marketing and Sales</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">How to Bridge the Gap Between Marketing and Sales</h1>				</div>
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									<p><span style="font-weight: 400;">The problem of Sales and Marketing being out of sync is as old as the world. Often, teams end up in a “us versus them” situation instead of collaboration. One of the common reasons for this conflict and misalignment is that teams speak from different places: Marketing team speaks from top-of-funnel and Sales speaks from bottom-of-funnel. However, these two departments have a mutual impact on each other. Even if both Marketing and Sales have a strong understanding of how a company&#8217;s funnel looks, unfortunately, it’s not enough. Teams need to apply the right tactics that will help you push leads from the top of that funnel to the bottom.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="683" src="https://growegy.com/wp-content/uploads/2022/08/headway-5QgIuuBxKwM-unsplash-2-1024x683.jpg" class="attachment-large size-large wp-image-9794" alt="" srcset="https://growegy.com/wp-content/uploads/2022/08/headway-5QgIuuBxKwM-unsplash-2-1024x683.jpg 1024w, https://growegy.com/wp-content/uploads/2022/08/headway-5QgIuuBxKwM-unsplash-2-300x200.jpg 300w, https://growegy.com/wp-content/uploads/2022/08/headway-5QgIuuBxKwM-unsplash-2-768x512.jpg 768w, https://growegy.com/wp-content/uploads/2022/08/headway-5QgIuuBxKwM-unsplash-2-1536x1024.jpg 1536w, https://growegy.com/wp-content/uploads/2022/08/headway-5QgIuuBxKwM-unsplash-2-2048x1365.jpg 2048w, https://growegy.com/wp-content/uploads/2022/08/headway-5QgIuuBxKwM-unsplash-2-174x116.jpg 174w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p><span style="font-weight: 400;">Marketers don&#8217;t know what to do to hit revenue goals; They are constantly asked what is happening and what the outcomes for the business are. It is infrequent that marketing knows how to translate and predict end of funnel performance. Sales, on the other hand, being blamed for not following up on leads or for an incorrect attribution. Sales team often relies on strategies that worked in the past to make the next sale.</span></p><p><span style="font-weight: 400;">We saw how misaligned Marketing and Sales teams are in a lot of companies, we saw how they blame each other for not hitting goals and how costly this war of blame can be for the organization. Lack of transparency and communication between Marketing and Sales divisions holds back growth and effectiveness of your organization.</span></p>								</div>
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									<h2><strong>How do you know your Marketing or Sales tactics are successful?</strong></h2><p><span style="font-weight: 400;"> If you don’t have an instrument to measure results of your efforts, you most likely walk blindly. Marketers aren&#8217;t typically provided the tools to understand how their activities are driving business outcomes. They can talk about leads and open rates and conversion rates but attribution in what drives the sales funnel and closed won deals is an abstract and imperfect exercise.</span></p>								</div>
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									<h2><strong>Ensure Marketing delivers Sales Pipeline. Predictably. Repeatably.</strong></h2>								</div>
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									<ul><li><span style="font-weight: 400;">We start with project management functions, showing planning and timelines, representing activities in multiple views (calendar, table view, roadmap, and more).</span></li><li><span style="font-weight: 400;">We show the results of the campaigns and eliminate manual work by integrating with Salesforce that capture performance.</span></li><li><span style="font-weight: 400;">We analyze the performance and create future projections through a learning algorithm.</span></li><li><span style="font-weight: 400;">Finally, we recommend what additional or different programs to run to bridge the gap and ensure performance.</span></li></ul>								</div>
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															<img loading="lazy" decoding="async" width="370" height="300" src="https://growegy.com/wp-content/uploads/2022/08/john-schnobrich-FlPc9_VocJ4-unsplash-370x300.jpg" class="attachment-saasland_370x300 size-saasland_370x300 wp-image-9796" alt="" srcset="https://growegy.com/wp-content/uploads/2022/08/john-schnobrich-FlPc9_VocJ4-unsplash-370x300.jpg 370w, https://growegy.com/wp-content/uploads/2022/08/john-schnobrich-FlPc9_VocJ4-unsplash-85x70.jpg 85w" sizes="(max-width: 370px) 100vw, 370px" />															</div>
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									<p>Recognizing that your Marketing and Sales teams are misaligned, is a first step on the way to living in harmony. It&#8217;s time to address the problem. As you bring your Marketing and Salespeople into better alignment, you help your business grow and reduce unnecessary tension and inefficiency. It&#8217;s a win-win! </p><p><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.growegy.com/demo/" data-wpel-link="internal"><b>Schedule a product Demo today!</b></a></span></p>								</div>
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				</div><p>The post <a href="https://growegy.com/sales-and-marketing/" data-wpel-link="internal">How to Bridge the Gap Between Marketing and Sales</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></content:encoded>
					
		
		
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		<title>How to Eliminate the Lack of Transparency with Growegy</title>
		<link>https://growegy.com/transparency/</link>
		
		<dc:creator><![CDATA[Iana Ishchuk]]></dc:creator>
		<pubDate>Wed, 20 Jul 2022 23:31:03 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://www.growegy.com/?p=8002</guid>

					<description><![CDATA[<p>How to Eliminate the Lack of Transparency with Growegy An insufficient amount of transparency and coordination between marketing and sales teams can lead to substantial complications, such as blown budgets, duplicative efforts, missed opportunities, and overall frustration. To succeed, every member of the organization needs to know what needs to happen and when it will...</p>
<p>The post <a href="https://growegy.com/transparency/" data-wpel-link="internal">How to Eliminate the Lack of Transparency with Growegy</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">How to Eliminate the Lack of Transparency with Growegy</h1>				</div>
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									<p><span style="font-weight: 400;">An insufficient amount of transparency and coordination between marketing and sales teams can lead to substantial complications, such as blown budgets, duplicative efforts, missed opportunities, and overall frustration. To succeed, every member of the organization needs to know what needs to happen and when it will happen.</span></p><p><span style="font-weight: 400;">Growegy enables teams to organize, manage, and share marketing and sales plans in a transparent manner across the organization. Our product was established by a team of experienced marketing professionals to solve day-to-day challenges of marketing campaigns and related projects intended to support an organization’s sales development efforts.</span></p><p><span style="font-weight: 400;">We’d like to share how to solve the most popular marketing transparency problems with Growegy. </span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Communicate Big Picture</h2>				</div>
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									<p><span style="font-weight: 400;">Growegy offers executive level transparency with one of its main features: Campaign view. This feature provides an overview of the organization’s marketing priorities and active campaigns on a quarterly, monthly, weekly, or daily basis. At the top of the Growegy hierarchy, Campaign objects represent groups of tactics supporting a shared marketing goal.</span></p><p><span style="font-weight: 400;">When you add your organization’s marketing campaigns to the Growegy calendar, the rest of the organization can see the shared strategies. You can appoint an individual to take charge of a Campaign and communicate it with the rest of the team, establish durations and budgets, as well as set expectations from activities such as a projected number of leads. Each Campaign in Growegy can display and direct you to the numerous Programs associated with it.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="529" src="https://growegy.com/wp-content/uploads/2022/07/Campaign-Card-4-1-1024x529.png" class="attachment-large size-large wp-image-9523" alt="" srcset="https://growegy.com/wp-content/uploads/2022/07/Campaign-Card-4-1-1024x529.png 1024w, https://growegy.com/wp-content/uploads/2022/07/Campaign-Card-4-1-300x155.png 300w, https://growegy.com/wp-content/uploads/2022/07/Campaign-Card-4-1-768x396.png 768w, https://growegy.com/wp-content/uploads/2022/07/Campaign-Card-4-1-370x190.png 370w, https://growegy.com/wp-content/uploads/2022/07/Campaign-Card-4-1-1536x793.png 1536w, https://growegy.com/wp-content/uploads/2022/07/Campaign-Card-4-1-2048x1057.png 2048w, https://growegy.com/wp-content/uploads/2022/07/Campaign-Card-4-1-225x116.png 225w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p><span style="font-weight: 400;">The </span><span style="font-weight: 400;">Programs view within the Growegy calendar represents a single approach that is designed to support a Growegy Campaign. </span></p><p><span style="font-weight: 400;">For example, you may want to review the team’s marketing objectives for certain periods or outline specific efforts for different marketing channels or display the latest marketing initiatives to a certain audience. Growegy users </span><span style="font-weight: 400;">can</span><span style="font-weight: 400;"> simply switch to the Growegy Programs view and can instantly oversee a list of marketing activities for a particular time period. </span></p><p><span style="font-weight: 400;">Different types of Programs are highlighted with distinct colors, which makes it easy to distinguish, for example, a social media program from a webinar. If there is a certain type of program that you wish to view, it is easily achieved by applying filters. These filters can be saved locally and accessed at any time. In addition to a comprehensive list of Program defaults, Growegy also offers users the ability to customize Program types. </span></p><p><span style="font-weight: 400;">Growegy also includes powerful integration with Salesforce applications that enable real-time campaign performance and the related sales pipeline developed.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="519" src="https://growegy.com/wp-content/uploads/2022/07/Monthly-views-and-filters-1024x519.png" class="attachment-large size-large wp-image-9524" alt="" srcset="https://growegy.com/wp-content/uploads/2022/07/Monthly-views-and-filters-1024x519.png 1024w, https://growegy.com/wp-content/uploads/2022/07/Monthly-views-and-filters-300x152.png 300w, https://growegy.com/wp-content/uploads/2022/07/Monthly-views-and-filters-768x389.png 768w, https://growegy.com/wp-content/uploads/2022/07/Monthly-views-and-filters-1536x779.png 1536w, https://growegy.com/wp-content/uploads/2022/07/Monthly-views-and-filters-2048x1038.png 2048w, https://growegy.com/wp-content/uploads/2022/07/Monthly-views-and-filters-228x116.png 228w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0550bd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0550bd2" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca8322a" data-id="ca8322a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c45f561 elementor-widget elementor-widget-spacer" data-id="c45f561" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
				<div class="elementor-widget-container">
							<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e01c183 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e01c183" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39f1da2" data-id="39f1da2" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1cd7198 elementor-widget elementor-widget-heading" data-id="1cd7198" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Span All Levels of the Marketing Efforts</h2>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-af59ae3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af59ae3" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3da714b" data-id="3da714b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9617460 elementor-widget elementor-widget-text-editor" data-id="9617460" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Growegy has a toggle between the Campaign and Program views, enabling users to view and obtain information required for marketing efforts and associated details. This feature enables you to roll detailed marketing plans into higher-level marketing calendar visualizations.</span></p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-eb142be elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb142be" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78f0280" data-id="78f0280" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-59d4f98 elementor-widget elementor-widget-video" data-id="59d4f98" data-element_type="widget" data-e-type="widget" data-settings="{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}" data-widget_type="video.default">
				<div class="elementor-widget-container">
							<div class="e-hosted-video elementor-wrapper elementor-open-inline">
					<video class="elementor-video" src="https://www.growegy.com/wp-content/uploads/2022/07/Campaign-grouping-switch.mov" autoplay="" loop="" muted="muted" playsinline="" controlsList="nodownload"></video>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-42b2a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="42b2a02" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf81b3" data-id="9bf81b3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-065581b elementor-widget elementor-widget-spacer" data-id="065581b" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
				<div class="elementor-widget-container">
							<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-48ebf82 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="48ebf82" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdef8e2" data-id="bdef8e2" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-619b492 elementor-widget elementor-widget-heading" data-id="619b492" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Outline Specific Actions</h2>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-a2ed439 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a2ed439" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bcc2d2" data-id="2bcc2d2" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6184b9d elementor-widget elementor-widget-text-editor" data-id="6184b9d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Growegy provides your team members with the tools to understand a team’s marketing plan and lists what is expected of each individual contributor. Growegy streamlines daily communications between various teams and individual contributors within the organization in a simple and straightforward manner.</span></p><p><span style="font-weight: 400;">You can easily add tasks to any Program and assign these tasks to specific team members, including expected completion dates. When a task is completed, the Growegy calendar immediately updates the task’s status, which provides managers with transparency and insight into each team member’s contribution and capacity. This feature enables your stakeholders to understand the nature and status of each task for a particular Program.</span></p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7a28e92 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a28e92" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a0cedf" data-id="9a0cedf" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-dc08e1a elementor-widget elementor-widget-image" data-id="dc08e1a" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="526" src="https://growegy.com/wp-content/uploads/2022/07/Tasks-1024x526.png" class="attachment-large size-large wp-image-9532" alt="" srcset="https://growegy.com/wp-content/uploads/2022/07/Tasks-1024x526.png 1024w, https://growegy.com/wp-content/uploads/2022/07/Tasks-300x154.png 300w, https://growegy.com/wp-content/uploads/2022/07/Tasks-768x394.png 768w, https://growegy.com/wp-content/uploads/2022/07/Tasks-370x190.png 370w, https://growegy.com/wp-content/uploads/2022/07/Tasks-1536x789.png 1536w, https://growegy.com/wp-content/uploads/2022/07/Tasks-2048x1052.png 2048w, https://growegy.com/wp-content/uploads/2022/07/Tasks-226x116.png 226w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e177f42 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e177f42" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-834d0dd" data-id="834d0dd" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e257750 elementor-widget elementor-widget-spacer" data-id="e257750" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
				<div class="elementor-widget-container">
							<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-36a32c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="36a32c3" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cad629b" data-id="cad629b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-7b46230 elementor-widget elementor-widget-heading" data-id="7b46230" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Draft Your Ideas</h2>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-c28f0ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c28f0ae" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c925b8" data-id="2c925b8" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a2471e9 elementor-widget elementor-widget-text-editor" data-id="a2471e9" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Growegy also allows users to enter draft Campaigns and Programs without final parameters. For example, an organization may have recurring campaigns for which dates have not yet been defined or may have an idea for a marketing program that is not yet fully developed. You can categorize such draft campaigns as Unscheduled and can revisit or develop them at a later time.</span></p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1406bef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1406bef" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b84fbd6" data-id="b84fbd6" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9e06957 elementor-widget elementor-widget-image" data-id="9e06957" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="527" src="https://growegy.com/wp-content/uploads/2022/07/Unscheduled-1024x527.png" class="attachment-large size-large wp-image-9533" alt="" srcset="https://growegy.com/wp-content/uploads/2022/07/Unscheduled-1024x527.png 1024w, https://growegy.com/wp-content/uploads/2022/07/Unscheduled-300x155.png 300w, https://growegy.com/wp-content/uploads/2022/07/Unscheduled-768x396.png 768w, https://growegy.com/wp-content/uploads/2022/07/Unscheduled-370x190.png 370w, https://growegy.com/wp-content/uploads/2022/07/Unscheduled-1536x791.png 1536w, https://growegy.com/wp-content/uploads/2022/07/Unscheduled-2048x1055.png 2048w, https://growegy.com/wp-content/uploads/2022/07/Unscheduled-225x116.png 225w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-a737272 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a737272" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c1dda2" data-id="0c1dda2" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b8436e2 elementor-widget elementor-widget-spacer" data-id="b8436e2" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
				<div class="elementor-widget-container">
							<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0b32ae5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0b32ae5" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4919b02" data-id="4919b02" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a97d2fd elementor-widget elementor-widget-heading" data-id="a97d2fd" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Build Your Own Layout</h2>				</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-cfabfcb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cfabfcb" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fb9e36" data-id="0fb9e36" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-f6a3c39 elementor-widget elementor-widget-text-editor" data-id="f6a3c39" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">The Growegy Calendar is designed to help organizations get work done and makes it simple to see what’s happening in the organization on a daily, weekly, monthly and quarterly basis. </span></p><p><span style="font-weight: 400;">You can reflect schedule changes by dragging and reorganizing programs and tasks within the Calendar. It is easy to customize fields within Growegy to meet an organization’s unique demands. You can also easily switch from a Calendar view to a Table view and make the views customizable and interactive. </span></p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e2d59c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2d59c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-91520a5 elementor-widget elementor-widget-image" data-id="91520a5" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="522" src="https://growegy.com/wp-content/uploads/2022/07/Table-view-1024x522.png" class="attachment-large size-large wp-image-9534" alt="" srcset="https://growegy.com/wp-content/uploads/2022/07/Table-view-1024x522.png 1024w, https://growegy.com/wp-content/uploads/2022/07/Table-view-300x153.png 300w, https://growegy.com/wp-content/uploads/2022/07/Table-view-768x392.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-db34bd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="db34bd4" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f82b32" data-id="0f82b32" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-27a443e elementor-widget elementor-widget-spacer" data-id="27a443e" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
				<div class="elementor-widget-container">
							<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d45d638 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d45d638" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa57482" data-id="fa57482" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-47bdd8d elementor-widget elementor-widget-text-editor" data-id="47bdd8d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Incorporating Growegy into your workspace will help you bridge the gap between departments and implement cross functional collaboration. The transparency that Growegy brings to your organization empowers leaders to make more informed decisions as well as accelerate productivity.</span></p><p><span style="font-weight: 400;">Explore the multitude of benefits that the Growegy Calendar can provide. Please contact our team with any questions and to <span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.growegy.com/demo/" data-wpel-link="internal">request a product demo</a></span>. We will be delighted to help you.</span></p>								</div>
				</div>
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		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-3b0fa8b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3b0fa8b" data-element_type="section" data-e-type="section">
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				</div><p>The post <a href="https://growegy.com/transparency/" data-wpel-link="internal">How to Eliminate the Lack of Transparency with Growegy</a> first appeared on <a href="https://growegy.com" data-wpel-link="internal">Growegy</a>.</p>]]></content:encoded>
					
		
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